The three co-owners met in high school, each following different paths before reuniting around their shared passion for coffee. Sigfredo went on to teach at El Salvador’s agronomy school; David began working on coffee farms as a child to afford school supplies, later studying accounting and founding his own audit firm; and Manuel emigrated to the United States, starting as a delivery driver before earning an accounting degree and joining an international accounting firm.

In 2005, David acquired a small 1.4-hectare plot in Juayúa to grow coffee for family and friends, seeking Sigfredo’s advice along the way. The following year, Sigfredo and David bought their first farm together, then Los Naranjos in 2011.

At a school reunion in 2013, they shared their progress with their former classmate Manuel, who soon joined them in the venture. Since then, the trio has purchased three more farms and rejuvenated them — planting new trees and diverse varieties, and applying regenerative agriculture practices inspired by the Renacer Field School. These methods focus on improving soil health, conserving water, and supporting biodiversity.